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Destination Consulting Case Studies
Turning Business Events Into Destination Value
Business events are commonly expected to show positive community impact, yet lack clear ways to connect visiting delegates with meaningful local initiatives.
ConnectSeven addressed this gap by designing an Impact & Legacy Program that aligned delegates with community priorities and the UN Sustainable Development Goals through curated partnerships and structured volunteer opportunities.
Result: Measurable financial and social impact that positions Victoria as a global leader in purpose-driven meetings.
From Tourism Risk to Competitive Advantage
Destination British Columbia
British Columbia’s tourism industry is increasingly facing climate related disruptions that affect operations, visitor experiences, and competitiveness.
Through the BC Tourism Climate Resiliency Initiative, ConnectSeven delivered coaching and assessments that helped tourism businesses identify risks, draft action plans, and prioritize. Guidance was also given on how to measure progress and communicate in ways that support business development, investment attraction, and reputation.
Result: Strengthening BC’s tourism sector to remain globally competitive and operationally resilient in an evolving market.
A Stronger Visitor Economy for Edmonton and Its Residents
Explore Edmonton
As regenerative tourism emerged as a vital concept, Explore Edmonton required a clear, inclusive approach to guide tourism growth. The goal was to engage stakeholders and align business, community, and industry objectives.
ConnectSeven, alongside the Global Destination Sustainability Movement, applied a proprietary Regenerative Tourism Framework, engaging the community through rigorous assessments and SDG-aligned workshops. Global standards were integrated with local priorities to create a roadmap for a highly resilient, community-supported growth of the visitor economy.
Result: A leading-edge strategy establishing KPIs to strengthen the visitor economy while benefitting the city and its residents.
From Tourism Growth to Strategic Investment
Tourism Canmore Kananaskis
Tourism Canmore Kananaskis required a strategy to manage visitation while protecting community health, infrastructure, and the surrounding environment.
ConnectSeven led the development of a Regenerative Tourism Action Plan grounded in a Global Destination Sustainability Index baseline and shaped through engagement with businesses and community organizations. The process identified practical actions to manage tourism and strengthen destination resilience.
Result: The plan now guides funding and program priorities and supported the creation of a dedicated sustainability team within the DMO.
Driving Global Tourism Demand Through Destination Performance
Destination Canada
Canadian destinations needed practical tools and shared approaches to strengthen destination performance while remaining globally competitive.
Destination Canada engaged ConnectSeven with the Global Destination Sustainability Movement to deliver a national program supporting sustainable destination development across both business events and leisure tourism. The program provided training, benchmarking, and performance assessments to 20 destinations through workshops and practical tools
Result: This program established Canada as the largest national cohort within the Global Destination Sustainability Index and generated continued demand for strategy and training support.
Benchmarking Sustainability to Drive Performance
Global Destination Sustainability Movement
Since 2019, ConnectSeven has managed GDS-Index assessments across North America, evaluating destinations against 70+ rigorous social, environmental, and supplier indicators.
We provide the strategic consultation and performance reporting necessary to turn raw data into actionable improvement plans. Our ongoing management ensures that over 30 global destinations stay ahead of international best practices while building measurable public trust.
Result: Trusted benchmarking and data-driven guidance that have advanced sustainability performance for over 30 world-class destinations.
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