Impact & Legacy Program

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PROJECT AT A GLANCE

Client: Destination Greater Victoria
Date: 2025
Project: Development of an Impact & Legacy Program aligned with City and Destination objectives while hosting business events in Victoria, BC

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CHALLENGE
Local charities and organizations operate with limited resources. It was important to step outside the tourism lens, understand their priorities and constraints for alignment with Destination Greater Victoria’s needs - creating a win-win-win for the organizations, DGV, and business travellers.

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APPROACH
In partnership with Destination Greater Victoria, ConnectSeven designed and launched an Impact & Legacy Program that aligned business travellers with community priorities and the UN Sustainable Development Goals. The program focused on curated partnerships, clearly defined volunteer and giving opportunities, and practical frameworks that created shared value for community organizations, the destination, and visiting

delegates.

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RESULTS
Lasting connections between visitors and local organizations, generating both financial and social value. It amplified the work of community organizations, fostered measurable contributions toward the SDGs, aligned with municipal priorities, and positioned Victoria as a leading destination for purpose-driven meetings.